Beyond the Hype: Strategy, Data, and Practical AI for SMEs. My Participation in PIMEC's Tourism Dialogues

I recently had the pleasure of participating in the video podcast "Diàlegs de turisme: transformar-se per crear futur" (Tourism Dialogues: Transforming to Create the Future), hosted by PIMEC Turisme, in an episode dedicated to a vital topic for today's business landscape: Artificial Intelligence.

During this conversation, I had the opportunity to exchange views with Agustí Padrós, Head of Innovation at SECARTIS. Throughout the session, we explored AI from a realistic and strategic perspective, moving beyond headlines and hype.

💡 Key Insights from the Discussion:

• From Hype to Strategy: We addressed the immense pressure executives face to implement AI immediately, often buying software licenses without an underlying business strategy or process focus.

• Data and Process Readiness: Before choosing an AI tool, companies must organize their data and document core internal processes. Without structured data and defined workflows, technology cannot deliver real value.

• Risks, Compliance, and Privacy: We highlighted the security and legal risks of unauthorized AI usage (employees using personal accounts, exposure of confidential financial or proprietary data, compliance with the European AI Act).

• Superpowers for Teams (Human-in-the-Loop): We emphasized AI as a productivity booster for workers rather than a human replacement. Ultimately, professionals remain responsible for AI outputs and results.

• Scaling Beyond Pilots: Successful adoption requires a culture of experimentation ("test, make mistakes, and learn"), controlled user access, and bridging the gap between small tech pilots and enterprise-wide strategic execution.

Check out the full episode below:

🎥 Watch the full discussion (in catalan) on YouTube: Diàlegs de turisme: transformar-se per crear futur - La intel·ligència artificial (PIMEC)